Why you will not see “before and after” pictures from us at LET

     In the years LET has existed, we have been told over and over "I'm waiting to buy until I see your clients before and after photos!" and "you need before and after photos to prove you can get people results." While we know this is the expectation for coaches in this industry, we want to take a moment to lay out our hearts and stance on the practice of before and after photos used for marketing purposes. So here are the 4 reasons you will not see before and after photos displayed in our marketing efforts: 

1.We are a holistically-focused company- we help you build MORE than your physique.

It goes against what we believe and preach to emphasize physique results over everything else we can help you achieve. You are capable of changing YOUR ENTIRE LIFE by optimizing your habits and taking a holistic approach to health. Why would we mislead you into thinking that your physique will offer you the health, life, confidence, freedom, functionality, and peace of mind that optimizing your healthy habits can give you? Cause it just ain’t so. 

2. We sell tools and resources for life change. We want you to choose us because you think it’s the right thing for YOU, not because “it worked for them.”

In my experience, the people who choose a coach/program/diet/etc because “it worked for _____ (insert name here),” almost always end up back where they started or worse. Why? Because you are YOU, and they are THEM. You have different needs. Your body WILL NOT respond the same way to the same diet, exercise, or routine as anyone else’s. We want you to choose to trust us because you know it’s right for you. We want you to choose us as a result of ALL of the benefits a holistic, habit-focused approach to health will give you… not just what kind of body you hope to earn in the process. 

3. We help you reach your body composition and performance goals THROUGH OPTIMIZING YOUR HABITS. Before and after photos encourage you to look PAST the process and focus on the body composition results more than the habits that will get you there. 

The main reviews, testimonies, and transformation stories you will hear from us will be focused on the life change that happens in our clients lives through the habits they change and build. Why? Because throughout all of my experiences in becoming an expert in Applied Exercise Science, behavior change, and nutrition, it has become increasingly apparent that any and all sustainable body composition changes happen as a result of a changed lifestyle. There is no way you change your lifestyle without changing your habits. So rather than promoting the body changes, we promote the way you will get there: through your daily, tiny behaviors. 

4. Before and after photos encourage body dysmorphia and disordered eating behaviors in some people. We want to protect our clients’ mental health by not promoting that material in our space. 

A large number of people in our LET community come from a background of chronic dieting, disordered eating, and body dysmorphia struggles. Most people come to us wanting to heal their relationships with food, their relationships with their bodies, or their relationships with themselves in some capacity. Helping you achieve the freedom and confidence you want for your life is our #1 goal, so in order to support you best, we have made a commitment to make LET a friendly and uplifting environment. We don't believe before and after photos provide enough positive value to the atmosphere we are creating here to justify utilizing them to market the way we serve our people. There is so much more than what people see on the outside when it comes to holistic health, and that will be what we aim to help people see through our marketing efforts.

     Now please know, just because we don't display clients' physical results does not mean they don't exist or that we discourage taking progress photos all together. In fact, we highly support clients choosing to document their progress, and encourage them to track their progress in any way they choose. Our decision to not use progress photos as a marketing tactic stems from our mission here at LET:

to help you create a sustainable, healthy lifestyle by optimizing your habits within the 6 habit-based fundamentals of health, while reaching your body composition goals. 

Our vision is to create a community for you to find all the support you need to optimize your life. Our heart behind what we do is rooted in giving you the tools, helping you build the skills, and collaborating with you to turn those goals (and the lifestyle you're picturing) into reality. So after examining the pros and cons of before-and-after photos, as a team, we decided this practice does not align with the environment we want to create here at LET.